{"product_id":"business-book-the-big-ideas-simply-explained","title":"Business Book, The: Big Ideas Simply Explained","description":"\u003cp\u003eDK’s best-selling guide to the \\\"big ideas\\\" of business – now fully revised and updated\u003c\/p\u003e\n\u003cp\u003eHow can you create a successful brand? What makes a great business leader? Why do some firms fail while others prosper?\u003c\/p\u003e\n\u003cp\u003eExplaining the key ideas in the field of business in a clear and simple way,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eThe Business Book\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003eanswers these questions and more besides, and is the perfect introduction to the subject. Untangling knotty concepts and shedding light on abstract theories, entries unpack each complex idea with a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThe Business Book\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eis a plain-speaking visual guide to the most important principles within the field, from competition-based theory and critical-path analysis to market-mapping and the MABA matrix, demystifying the work of seminal business thinkers from Bruce Tuckman and his \\\"five stages\\\" for team organization to Michael Porter and his \\\"five forces\\\" model.\u003c\/p\u003e\n\u003cp\u003eFully revised and updated with eight pages of brand-new content, including entries on disruptors and external shocks (such as the Covid-19 pandemic) and models of \\\"hybrid\\\" working,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eThe Business Book\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eis an inspiring and comprehensive introduction to a truly fascinating and ever-relevant subject.\u003c\/p\u003e","brand":"DK","offers":[{"title":"Default Title","offer_id":45213924491298,"sku":"9780241696071","price":65.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0052\/0785\/1042\/files\/Copy-of-Book-Template-2026-04-10T143041-529.jpg?v=1775788273","url":"https:\/\/petronella.pro\/products\/business-book-the-big-ideas-simply-explained","provider":"Petronella's Gallery and Bookstore","version":"1.0","type":"link"}